The lead-up to Thanksgiving had been big, and while December had started quietly, I was hoping for a boost in business as we got closer to Christmas. The second Tuesday of the month coincided with the start of Hanukkah, and as I prepared to co-host our monthly Shabbat group for a Hanukkah dinner, I tested out doughnuts.
It was exciting to think about what Thanksgiving might bring to Canela Antigua. I know there are plenty of expats who’d be in town for the holiday, but would they go with the known quantities of Thanksgiving pie-making (such as Epicure or San Martin), or would they give the new guy a chance?
Bethany helped me decide on the flavors to offer, and it was fun to announce it and see what would happen. While waiting for the orders to start rolling in, I wanted to test the pies out and iron out any kinks. I’d made everything before…but never here, and never with the current set of ingredients and equipment.
Picking up where I left off, the week featuring the launch of ice cream sandwiches and paninis was a decent one, but it ended with a very, very slow Sunday. So as we looked ahead to the following week (and the start of September), I felt that pushing my ice cream sandwich day to Sunday might help me boost sales.
Considering the sizable contingent of customers who opt for my vegan chocolate chip cookies and vegan brownies, I figured that the vegetarian (and vegan) panini would be an attractive addition to the menu. Like the chorizo sandwich, in which it’s pretty quick to put the operation together, I aimed for similar components for this panini.
It’s been about a month since my last post, and while business has been kind of slow, a lot has transpired in that time period. From a broad bakery standpoint, August-into-September was very quiet. Having never been in Antigua during this time of year, I didn’t know in advance that September is the deadest month of the year. From the boom of July, to a moderate pace in August, as I approached September, I could see what people were talking about.
So while the volume of sales wasn’t what I’d seen before, the relative quiet of the time of year allowed for us to innovate in the bakery and look ahead at expanding our menu and variety of offerings.
Readjusting to being alone again in the house took some time. But I had plenty to keep me busy, and focused on the week ahead. I was hoping that the lull from the weekend was just an aberration, and geared up for what I hoped was a return to busy days and lots of sales.
Running a bakery basically means two things to me right now: working and sleeping. That’s it. Left to my own devices, that’s all I would do. Fortunately, I have friends in town and guests visiting who have allowed/prodded/cajoled me to get out and do more. And because of how exhausted I am at the end of each day and week, the blog has fallen by the wayside. However, I’ve managed to muster the energy to bring you all an update on what recent events at Canela Antigua have been like!
As I write this post, I have just concluded the fourth week of the bakery’s existence. It’s been a tiring, exhilarating and delicious start. Like any retail business, it’s had its ebbs and flows. There are periods where no one comes in for an hour or two, and then we get a rush of people all at once. No way to predict it, no way to plan for it. You just have to be ready to drop whatever side project you’re doing and tend to the customers.
Between being open five days a week and using a sixth day to prep, there hasn’t been much time (or energy) for much else. I try to get outside when I can, but I’m often much more inclined to retire upstairs to the couch at the end of a long day on my feet.
Here’s a look at what weeks two, three and four brought: